What We Do
New Product Development
Changing lifestyles and trends can make new things happen even in mature lines of business. We scout the world for unmet, emerging needs, that fill voids in our clients’ product ranges or open new avenues for them. With a decennial experience in product development and sourcing, both in Europe and Asia, we can provide executions that meet any product content requirement and pricing strategy.
Go-To-Market
Strategy is a word we use with care. In an everchanging market, we prefer to implement a clear positioning strategy and a set of guidelines. We are keen on collections that address needs in positioning (core products), price (the high volume, low visibility products), and statement (for the press products). We strive to launch products that are attractive, easy to use, of high intrinsic value. We believe in easy to buy, more than in easy to sell. If these conditions are met, appropriate communication and promotion make it happen.
Pricing
There is more to pricing than meets the eye. Key price points are of the essence in the mid and low-market segments. They can make items look expensive or affordable. A limited set of prices will do wonders to streamline both the B2B and the B2C buying process. Correct pricing may increase first margins by as much as 10%. We help companies reach their financial goals and become more competitive.
Offline + Online Distribution
We design bullet-proof distribution networks that withstand turmoils of any sort. We are very keen on digital outlets and we pioneer the integration of online and offline, whenever the project at hand allows us to do so. We have a decennial experience in mounting offline distribution networks through retained agents, commissioned agents, and distributors. We have first-hand experience in the management of free-standing stores.